| SPECIAL UPDATE: My company has recently acquired and launched ANNUITY.COM as a prospecting tool for agents. We intend to grow Annuity.com into the leading brand for consumer annuity information and quotes and refer all leads to our network of agents. By managing the lead prospecting ourselves (as oppossed to buying leads from a lead retailer or broker) we can 100% guarantee FRESH, QUALIFIED ANNUITY LEADS. |
The Broich Approach is a powerful annuity selling system developed by Olympia, Washington-based super agent, Bill Broich. Bill's company is GVA Inc., a small but fast growing annuity marketing company with successful agents scattered throughout the United States.
“LEARN the secrets Bill Broich applied to sell and place $89 MILLION DOLLARS in annuity business.”
From Bill Broich
Saturday, February 11, 2012
Dear Colleague,
Financial advisors are inundated with offers. Email choked with annuity marketing spam, mailboxes stuffed with annuity product flyers, marketing system seminar offers, countless telephone interruptions from people pestering us to sign on with their annuity systems and sell their products.
These companies and individuals are trying to recruit you to work like a dog and be their little slave so they can enjoy an override on your hard earned efforts. It is called annuity marketing and everyone wants a piece of it.
Why?
Because it is easy, just think: I sign you up as an agent, you work and I get paid. Not a bad deal! So now here you are, reading my letter and probably wondering. . .Who am I and why am I any different?
Well, one reason I am different is that I am an annuity salesman and not a marketing company. But wait a second, am I not here marketing myself and my contracts hoping you will sign-up and be my agent… well, yes, I am, but with a totally different perspective. Let me explain. . .It seems like everyday I am approached by someone with a new product or someone saying they will provide me with the most overused word and the word that sends me running for cover: SERVICE.
When someone tries to sell me on the great service they offer I know one thing, they are management people, not annuity salesmen. It's far easier to run a management and service company than it is to help agents sell annuities.
What really is service anyway?
- the ability to make a call to the home office?
- the ability to organize some contracts?
- the ability to provide information on which products pay the most commission?
And I’ll tell you this, they live in fear of us calling the home offices because we might find out how easy it really is and realize we don’t need them!
But every once in a while someone has come along who actually offers value for overrides earned and actually has helped increase my business.
“The Senior Survival workshop has provided our agency with a consistent, high volume and high quality format for establishing new clients. With a seminar every two weeks we find ourselves with a continuous stream of appointments throughout the year with a relaxed, no pressure atmosphere for the potential client. The system works!”
Michael Sondheim
“ . . . the best thing that happened to us in the past fifteen years. We no longer have to prospect. The people we see like us, are waiting for us (instead of standing us up) and appreciate our advice. ”
Eli Mizrahi
I started in the life insurance business in 1968 with Northwestern Mutual and like everyone else spent a great deal of my career struggling. The struggle wasn’t really the selling part; I could sell as well as the next agent. The trouble was the prospecting; I just couldn’t get in front of enough people to really make the big dollars.
As the years yawned on I wasted a lot of time being the “insurance professional” and wondering how to pay the bills. I just knew one of these days I was going to make enough to start saving for retirement.
Then in 1990 the spark of change happened… I was asked to speak to a group of seniors at the local library and I walked in with my fancy business suit and just couldn’t believe that I had an overflow room of people EAGER to hear what I had to say and ALL in need of financial information.
They were all seniors and wanted information about senior issues: estate planning, wills, LTC, probate, etc. I was poorly prepared and sweated through it the best I could. What was interesting was that six months later I was STILL getting calls from these attendees who wanted MORE information. A light went on!
The next year I presented once again to an overflow crowd and this time I knew I had discovered a new market. I figured out how I could get these overflow audiences anytime I wanted, and I began to create a fresh new way of selling to my abundance of prospects.
My goal: the perfect selling system. I listed FOUR main objectives:
A continuous stream of people eager
to come to my office and see me.
Prospects that don't come with
financial advisors in tow.
A quick and painless sales approach
that works every time.
A situation where future time
commitments were nonexistent.
The result of these goals is to produce enormous income for minimal effort (hey, I’m the first to admit that I’d rather be sailing than selling).
Objective One:
I built a prospecting system that fills rooms to ideal capacity. I never have to make a cold call, shake-down referrals or buy expensive leads. All the agents that associate with me show up to full rooms, my agents never lift a prospecting finger, never have to feel the pain of rejection, all they do is show up to smiling people EAGER to hear what they have to say.Objective Two:
I narrowed down to a target audience who would come to see me without financal advisors in tow, who were easy to get appointments with, in fact, people who would call me and set the appointments, and who required no future service. I discovered that prospects within a certain financial bracket provided me with an incredible amount of sales, while people outside this range were often more difficult to work with and produced a lower sales ratio. It's very rare that people in this range have financial advisors.Objective Three:
Once I saw my prospecting explode I streamlined my sales techniques. With such a huge volume of people, I could experiment with a technique and in a few days gauge its effect. I discovered that CASE PREP is the secret to sales and with the money pouring in I hired high-priced-psychologists, body language experts, sales gurus and even a Feng Shui expert to further fine-tune my approach. I found that:- Simply tweaking my body language doubled my closure rates…
- My style of dress and my appearance had a profound effect on my bottom-line…
- Certain techniques for office lay-out and psychology increased sales…
- Carefully crafting the right language and words boosted my sales dramatically…
Objective Four:
The clients I work with are happy and rarely call regarding their existing contracts, because the service has already been delivered on solid products. In fact, no more than 2 hours total time is invested in the life of the relationship.$89 Million
I want you to know that this target market and this perfect selling situation from 1992 to 2003 have generated for me $89 million sold and placed, and that’s just in the little town of Olympia, Washington. Imagine if I would have expanded my sales reach to Tacoma or Seattle - actually, I couldn’t have because I wouldn’t have had the time. I had built a high-powered annuity selling factory that got turned on to full capacity the days I decided to work. I had all the business I could ever handle…Remember how I talked about service as opposed to value? Let me tell you how my my system provides value to agents:
- We do all the prospecting for you - All you do is show up to a full room of qualified buyers.
- Our system does the work - you close the sale and get paid.
- Ongoing coaching - we know what kind of close rates to expect from our system, and will work with you until you hit those rates. With us, you have a long-term partner.
- Enormous income for minimal effort - our objective for our agents is to improve their lifestyles, and reduce the stress and frustration that to often are the norm for financial consultants.
I admit I have only skimmed the surface of what my annuity selling system is and can do. I honestly believe and have been told by hundreds it is the only system of its kind out there.
I invite you to contact us for a brief consultation to learn more about the Broich Approach and see if our program will work for you. If we are a good fit, we will teach you my in-depth annuity selling system and get you raking in the big dollars like I have done and like all my current agents are doing. We'll also provide you with a reference list of our agents to contact and learn what my system has done for them.
We’re not going to harangue you into joining our family of agents, no annoying and pesky calls from lame telemarketers. We’re a cool and casual outfit. Our goal is to help agents increase their sales and work less. Fill out our online form and our Director of Agents will get back to you by phone or e-mail. There is no pressure and absolutely no obligations of any kind.
Cordially,
Bill Broich
P.S. - Again, there are no obligations. The consultation and information are FREE.